Digital Ants
All projects

Bell HYPOAllergenic

The most colorful cosmetics on Instagram

InstagramInfluencer MarketingVisual Strategy

Bell Hypoallergenic is, as the name suggests, a hypoallergenic cosmetics line from the internationally recognized Polish brand Bell. These vegan-friendly products are perfect for everyone with sensitive skin, including girls, women, and even bold guys who embrace skincare. It's a truly unique brand — and we're all about those!

From 2021 to 2023, we managed the brand's Czech Instagram account, which felt like a well-earned reward for our team. It didn't take long before Bell Hypoallergenic became our true love-brand.

For Bell Hypoallergenic, we crafted a colourful creative strategy. Our talented illustrators designed unique characters, which we combined with elegant typography and engaging graphic elements. Each post and the overall feed became a visually striking experience full of endless collages. To top it off, we managed the collaborations with influencers, adding an extra layer of excitement to the project.

Our strategy, which included a visual rebranding of their social media, impressed the client so much that it was adopted as the official guideline for Bell Hypoallergenic across other European markets.

Bell HYPOAllergenic Instagram feed grid overview
Bell HYPOAllergenic liquid lipstick bottles on wooden coaster
Bell HYPOAllergenic illustrated character — split-tone portrait
Bell HYPOAllergenic HYPO lipsticks with color swatches
Bell HYPOAllergenic brand overview
Bell HYPOAllergenic nail polish trio
Bell HYPOAllergenic illustrated face with makeup brush
Bell HYPOAllergenic product visual

Do you want your Instagram makeover as well?

Get in touch
Back to all projects