Sports fans need no introduction to Livesport. But for the rest of us: it's a successful Czech technology company that brings sports moments to fans around the world in real-time.
In 2020, Livesport decided to launch FlashSport, an app that offers fans all the sports news of their choice in one place. Interested in tennis? Volleyball? A particular football club? Or perhaps an athlete? Just select your interests and FlashSport will make sure you always have the news you want at your fingertips. A handy app for sports fans, don't you think?
With the claim The whole world of sport in your pocket, we launched campaigns initially on the Czech market in the fall of 2020, and a year later on 6 other markets. The challenge was not just the sheer number of formats, but also their market localization — instead of a generic English version, we created localized ads, tailor-made to fit each market.
We continued managing campaigns until 2023, when Livesport decided to cut the funding and eventually the whole project. From airing the original ad spot starring Jan Koller at the beginning of our cooperation, we built a close relationship with the Livesport team and designed our own creatives for performance ads on YouTube and Facebook, which we produced in-house.
I appreciate their agile approach to work, which is very precise and able to give appropriate recommendations for improvement.