Trezor is the most technologically sophisticated hardware wallet in the world. Developed by the Czech company SatoshiLabs, it enjoys international success. However, blockchain and cryptocurrencies are not too popular with Facebook and Google — which has been a tough nut to crack.
After thoroughly setting up analytics and e-commerce tracking across the entire web, we prepared some test campaigns. But due to the limitations on advertising crypto-related products imposed by Google and Facebook, we had to really think outside the box. We developed creative landing pages that didn't mention cryptocurrencies at all. We also tried a special ad network just for crypto, Reddit Ads, and even Amazon.
The key to success was adapting to the rules while still finding creative workarounds. This approach worked out for us, and we ended up managing SatoshiLabs' campaigns for over two years.